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TikTok & Short Form Video Workshop with Music Ally

General Workshop : May 23, 2022 – 4:00p.m. to 7:00p.m. (open to all applicants)
Mentoring Session : May 25, 2022 – 4:00p.m. to 5:30p.m. (applicants selected by committee) 

Kultur | lx is thrilled to continue working with Music Ally for our industry-focused workshops and training sessions. As a global leader in digital training for the music industry, Music Ally has trained thousands of industry professionals and artists. A knowledge and skills company, it provides insight to indies, publishers, major labels as well as artists and managers globally. Their mission is to help the music industry embrace digital platforms and build sustainable careers for artists across the globe.  

This Short-Form Video workshop from Music Ally will be split into two parts. In the first half, Music Ally will give a presentation on short-form video, a strategy within music marketing that has exploded over the last few years with the rise of platforms such as TikTok, Instagram Reels, YouTube Shorts and Snapchat. In this presentation Music Ally will look at the specifics of each of these platforms and how they compare against TikTok. They will also give practical advice on how artists can best use each platform to engage their audience. They want to equip viewers with an understanding of how these platforms can fit into an artist’s social strategy and help you to make informed decisions about which platforms to focus your efforts on.

The second half of the session will be a panel discussion between Harry Tidswell (Senior Music & Ents Partnerships Manager at Fanbytes), Sam Hong (artist name ‘Hongza’) and Marlen Huellbrock (Head of Marketing at Music Ally). There will be opportunities for Q&A throughout.

We look forward to welcoming you to this workshop series on Monday, May 23rd!  Music Ally will also be hosting private mentoring sessions on Wednesday, May 25th (applicants selected by a committee).

REGISTER HERE before May, 16.

Save the date !
Last workshop 
20/06 – Livestreaming and social commerce – Timing TBD