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For its new carte blanche, Kultur | lx commissioned visual artist Justine Blau to reinterpret the values and visual identity of Kultur | lx through a work of art in the form of a video.

“In the animated film ‘Animate’, we get a glimpse of a soap bubble in a laboratory setting, which takes on a variety of uncontrollable cellular forms. For me, the soap bubble signifies breath and ephemerality, the tension between life and death. Its perfect shape refers to the infinitely small and the infinitely large, from the atom to the stars. I like the fact that the title refers to the medium itself, to the magic of the cinematic world, which we associate with movement, change and the illusion of life. This video is a reflection on the act of creation, which lies between mastery and the untamable. We create in part to capture reality, and yet it remains somehow elusive, while each gesture contributes to its transformation. In this way, culture, in its broadest sense, is slowly created before our eyes. Artists are in this act of constant research, and Kultur | lx, through its support, participates in this process“, comments the artist.

Discover the work on the home page of our website and on our social networks. (Facebook, LinkedIn, Twitter, Instagram)