Full program schedule + speakers announced!

Kultur | lx – Arts Council Luxembourg is taking up the “next step” workshops initiated in 2021 and is adapting it to the pop/rock/electro world. Kultur | lx will offer artists an inside look and training course dedicated to the pop/rock/electro music market in various territories around the world, starting with the French market on November 29 & 30.

The online workshop will be led by Paris-native Géraldine Zanaska, founder of international music business consultancy, Compass Music. Between earning her master’s degree in Music Business Management from London’s University of Westminster and launching Compass Music, Géraldine has worked for an independent record label, a music venue, a live music promoter, a cultural institution, and the French music export office.

This workshop will address the essential points for developing a strategy to present, market, and promote a project in France. In particular, the workshop will cover the various networks and professionals involved, as well as an overview on the French touring and recording landscape, the challenges and evolution of touring, and the key methods and innovative tools to better promote your project in France. 

This interactive training will start each day with a theoretical presentation and will be followed by a round-table discussion and Q&A with French professionals from the pop/rock/electro sector. The goal is also for the participants to come away with actionable advice and have communication-ready assets (like bio and press releases, highlighting what matters locally) once the workshop is finished.

Register here before November 22nd, to secure your spot.
Speakers bio & full programme here 

 

Day 1 – Tuesday 29 November | Marketing & Labels in France

9.45 – 10am – Event introduction by Géraldine Zanaska (Compass Music)
10 – 11.15am – Marketing your music in France effectively  | Speaker: Emily Gonneau (Unicum Music)
11.30 – 12.45pm –  French labels in 2022: How to get their attention and what do you need to land a deal | Panelists: Melissa Chaulet (Allo Floride) & Jean-Michel Journet (WOOKAI)
12.45pm-1pm – Event conclusion

 

Day 2 – Wednesday 30 November | Touring in France

9.45 – 10am – Event introduction
10 – 11.15am – The French touring landscape, key actors & specificities | Speaker: Arthur Blanc (Cold Fame)11.30 – 12.45pm –  Challenges and evolution of touring in France as as foreign artist, and presenting emerging international artists in France | Panelists: Vincent Nicod (Wart), Sarah Nadifi (Twin Vertigo) and Emilie Davaine (Caramba)
12.45pm – 1pm – Event conclusion

Kultur | lx – Arts Council Luxembourg is taking up the “next step” workshops initiated in 2021 and is adapting it to the pop/rock/electro world. Kultur | lx will offer artists an inside look and training course dedicated to the pop/rock/electro music market in various territories around the world, starting with the French market on October 25 & 26.

The course will be led by Paris-native Géraldine Zanaska, founder of international music business consultancy, Compass Music. Between earning her master’s degree in Music Business Management from London’s University of Westminster and launching Compass Music, Géraldine has worked for an independent record label, a music venue, a live music promoter, a cultural institution, and the French music export office.

This workshop will address the essential points for developing a strategy to present, market, and promote a project in France. In particular, the workshop will cover the various networks and professionals involved, as well as an overview on the French touring and recording landscape, the challenges and evolution of touring, and the key methods and innovative tools to better promote your project in France. 

This interactive training will start each day with a theoretical presentation and will be followed by a round-table discussion and Q&A with French professionals from the pop/rock/electro sector (TBA). The goal is also for the participants to come away with actionable advice and have communication-ready assets (like bio and press releases, highlighting what matters locally) once the workshop is finished.

More information & registration to come…Stay tuned!

YouTube Masterclass with Music Ally

General Workshop : March 28, 2022 (open to all applicants)
Mentoring Session : March 30, 2022 (applicants selected by committee)

All dates will be held from 10:00 to 13:00 CEST 

YouTube Best Practice: YouTube offers a breadth of opportunities to customise videos, drive viewers to other videos on your channel, create playlists, and engage with your community. In this module we will explain the essentials of YouTube strategy and optimisation. Furthermore, with an estimated 70% of all watch time on YouTube being driven by recommendations from YouTube’s algorithm, this module covers all bases for ensuring your YouTube videos and channels are as visible as possible.

YouTube Analytics & Monetisation: YouTube is undoubtedly a key platform for music discovery. Understanding your audience, content performance and how to earn revenue from the platform are therefore essential. This ‘YouTube Analytics & Monetisation’ module serves as a deep dive into how to make sense of YouTube’s new artist-focused analytics platform in order to fuel your channel growth.

We will explain the most important metrics, how they are measured and how they contribute towards your success on YouTube. Impressions, CTR, engagement, audience retention – which are the most important metrics to keep track of and what actionable insights can we retrieve from them? Following the discussion on analytics, we look at the various ways an artist’s YouTube channel can be monetised in order to create a revenue stream from the platform.

We look forward to welcoming you to this workshop series on March 28, 2022!  Music Ally will also be hosting private mentoring sessions on March 30, 2022 (applicants selected by a committee).

Information and registration HERE

Save the date!
Upcoming workshops
19/04 – Direct-to-fan – Time TBD
23/05 – Short Form Video Masterclass – Time TBD
20/06 – Livestreaming and social commerce – Time TBD

 

General Workshop: January 31, 2022 (open to all applicants)
Mentoring Session: February 2, 2022 (selected by committee)
All dates begin at 10:00am CEST

What were the music industry trends that helped propel artists forward in 2021? 
Join our next workshop series with Music Ally to find out how you can tap into current trends to improve your streaming growth, reach high-potential markets, and dive into new tech like NFT’s and the Metaverse. You will also get a breakdown of the essential ‘know hows’ regarding how the global modern music business looks and works from an indie artist/label perspective, including an introductory understanding on the key areas of copyright and publishing and how musicians can protect and get paid for their work.

We look forward to welcoming you to this workshop series on January 31, 2022!   Music Ally will also be hosting private mentoring sessions on February 2, 2022 (applicants selected by a committee).

Inscriptions > https://support.kulturlx.lu/fr
Deadline to apply: January 24, 2022.

 

Save the dates!
Upcoming workshops:

28/02 – Streaming Masterclass – 10:00 to 13:00
28/03 – YouTube Masterclass – Time TBD
19/04 – Direct-to-fan – Time TBD
23/05 – Short Form Video Masterclass – Time TBD
20/06 – Livestreaming and social commerce – Time TBD