|lx music workshop (online): Develop your music in France
Full program schedule + speakers announced!
Kultur | lx – Arts Council Luxembourg is taking up the “next step” workshops initiated in 2021 and is adapting it to the pop/rock/electro world. Kultur | lx will offer artists an inside look and training course dedicated to the pop/rock/electro music market in various territories around the world, starting with the French market on November 29 & 30.
The online workshop will be led by Paris-native Géraldine Zanaska, founder of international music business consultancy, Compass Music. Between earning her master’s degree in Music Business Management from London’s University of Westminster and launching Compass Music, Géraldine has worked for an independent record label, a music venue, a live music promoter, a cultural institution, and the French music export office.
This workshop will address the essential points for developing a strategy to present, market, and promote a project in France. In particular, the workshop will cover the various networks and professionals involved, as well as an overview on the French touring and recording landscape, the challenges and evolution of touring, and the key methods and innovative tools to better promote your project in France.
This interactive training will start each day with a theoretical presentation and will be followed by a round-table discussion and Q&A with French professionals from the pop/rock/electro sector. The goal is also for the participants to come away with actionable advice and have communication-ready assets (like bio and press releases, highlighting what matters locally) once the workshop is finished.
Register here before November 22nd, to secure your spot.
Speakers bio & full programme here
Day 1 – Tuesday 29 November | Marketing & Labels in France
9.45 – 10am – Event introduction by Géraldine Zanaska (Compass Music)
10 – 11.15am – Marketing your music in France effectively | Speaker: Emily Gonneau (Unicum Music)
11.30 – 12.45pm – French labels in 2022: How to get their attention and what do you need to land a deal | Panelists: Melissa Chaulet (Allo Floride) & Jean-Michel Journet (WOOKAI)
12.45pm-1pm – Event conclusion
Day 2 – Wednesday 30 November | Touring in France
9.45 – 10am – Event introduction
10 – 11.15am – The French touring landscape, key actors & specificities | Speaker: Arthur Blanc (Cold Fame)11.30 – 12.45pm – Challenges and evolution of touring in France as as foreign artist, and presenting emerging international artists in France | Panelists: Vincent Nicod (Wart), Sarah Nadifi (Twin Vertigo) and Emilie Davaine (Caramba)
12.45pm – 1pm – Event conclusion