Promotion support

Kultur | lx aims to support the visibility and the recognition of the artists, the events and the actions implemented by the creators and professionals of Luxembourg with the media, the professionals and the international public. The aim of this support is to increase the visibility and recognition of the Luxembourgish creative sector through the media, those working in the sector, and audiences abroad. The applicant is able to hire a PR or marketing agency in order to promote their participation in exhibitions, trade shows, festivals or other events abroad. This support is also available for promoting new Luxembourgish productions or releases through international media and creative marketing channels.


This support is intended for:

  • Artists;
  • Authors;
  • Non-profits/companies;
  • Private/public limited companies;
  • Cultural institutions.

    With Luxembourg citizenship or residency in Luxembourg.

  • Foreign organisations for a Luxembourg production/artist.
Exclusion and restrictions

Beneficiaries of the Global Project Grant for the year in question are not entitled to this support.

The support is not retroactive.

Targeted sectors

All sectors supported by Kultur | lx.

Decision process

Decisions to approve, reject, or defer a funding application are taken by an internal comittee or external selection committee for amounts above €10,000.

Applications for funding shall be submitted electronically via the Kultur | lx – Arts Council Luxembourg platform.

The deadlines for submission of projects for the year 2024 are set as follows:

  • 11 January 2024
  • 15 February 2024
  • 21 March 2024
  • 25 April 2024
  • 23 May 2024
  • 27 June 2024
  • 18 July 2024
  • 5 September 2024
  • 10 October 2024
  • 14 November 2024
  • 5 December 2024

The internal and selection committees have a period of three weeks to decide on the application from the deadline for submission (see deadlines above). The submitted project may not start before the end of the deadline for response.

Example :
Submission on 21 March. Response by 11 April. Project cannot start before 12 April.
Submission on 25 April. Response by 16 May. Project cannot start before 17 May.

Please note: 
An application submitted between 22 March (i.e. after the 20 March deadline) and 25 April will be processed with the 25 April submission, so the project cannot start before 17 May, as in the above example.

  • Project relevance;
  • Clearly stated goals;
  • Relevant, quality communication tools (press kit, data sheet, visuals, Web presence, etc.);
  • Schedule of planned events;
  • Identification and references of targeted professional partners and media;
  • Quality of the budget and diversity of funding sources;
  • Career benefit.
Eligible expenses

Promotion support covers expenses for professional services and purchasing advertising space :

  • PR services (fees and postage costs);
  • Advertising in media targeting an international audience;
  • Digital promotion and marketing;
  • Community-management services.
Amount of the support

Total financial support is calculated in accordance with eligible costs using criteria laid down in the critera article and the Kultur | lx – Arts Council Luxembourg Guidelines (Our guidelines) within the limits of available funds.

Terms of payment

The support will be paid on submission of invoices and a report no later than 3 months after the end of the project. Without the final breakdown of expenses, the Directors of Kultur | lx may block payment of the support. However, some expenses, too significant to be advanced by the artist or the structure, may be invoiced directly to Kultur | lx on the basis of an estimate jointly accepted by the project initiator and Kultur | lx.

The award of the funding will be voided if the project in respect of which the funding was awarded does not take place by the deadline that the organisation set at the time when the funding was awarded. The same applies in the event that one of the conditions applicable to the award of the funding is no longer being met, or that the funding was awarded on the basis of inaccurate or incomplete information.

Should the funding be voided, the organisation will be entitled to reimbursement of any payments already made. The organisation may, on an exceptional basis, waive its right to reimbursement upon the submission of a written request setting out the reasons, which must be outside the control of the beneficiary of the funding, why the project did not take place and their direct causal link with the fact that it did not take place.

Mention of Kultur | lx

The beneficiary of the support must include the Kultur | lx logo on its communication materials, with the statement “With the support of Kultur | lx – Arts Council Luxembourg”.