Promotion support

The aim of this support is to increase the visibility and recognition of the Luxembourgish creative sector through the media, those working in the sector, and audiences abroad. The applicant is able to hire a PR or marketing agency in order to promote their participation in exhibitions, trade shows, festivals or other events abroad. This support is also available for promoting new Luxembourgish productions or releases through international media and creative marketing channels. This support replaces the previous music:LX one entitled “Marketing and promotion support”.


This support is intended for:

  • Artists;
  • Authors;
  • Non-profits/companies;
  • Private/public limited companies;
  • Cultural institutions.

With Luxembourg citizenship or residency in Luxembourg.

  • Foreign organisations for a Luxembourg production/artist.
Exclusion and restrictions

Beneficiaries of the Global Project Grant for the year in question are not entitled to this support.

Targeted sectors

All sectors supported by Kultur | lx.

Decision Process

Applications are evaluated by an internal committee within the Kultur | lx team.
Applications deadline: 2 months before the event.

  • Project relevance;
  • Clearly stated goals;
  • Relevant, quality communication tools (press kit, data sheet, visuals, Web presence, etc.);
  • Schedule of planned events;
  • Identification and references of targeted professional partners and media;
  • A coherent budget;
  • Career benefit.
Eligible expenses
  • PR services (fees and postage costs);
  • Advertising;
  • Digital promotion and marketing;
  • Promotional content/EPK (only if made by a professional agency, e.g. graphic designers, videographers, etc.);
  • Community-management services;
  • Radio/playlist plugger.
Amount of the support

Reimbursement of up to 80% of eligible costs. The total amount of the support is capped at €8,000. Nevertheless, where justified by the nature or scale of the project, the Coordinators may consult the external selection committee on exceeding that amount on an exceptional basis.

Terms of payment

The support will be paid on submission of invoices and a report.

A breakdown of the expenses must be submitted on the date specified in the support-award letter. Without the final breakdown of expenses, the Coordinators may demand repayment of the support.
Nevertheless, some expenses may, where they are too large for the artist or organisation to cover, be invoiced directly to Kultur | lx, on the basis of a quote accepted by both the project sponsor and Kultur | lx.

The award of the funding will be voided if the project in respect of which the funding was awarded does not take place by the deadline that the organisation set at the time when the funding was awarded. The same applies in the event that one of the conditions applicable to the award of the funding is no longer being met, or that the funding was awarded on the basis of inaccurate or incomplete information.

Should the funding be voided, the organisation will be entitled to reimbursement of any payments already made. The organisation may, on an exceptional basis, waive its right to reimbursement upon the submission of a written request setting out the reasons, which must be outside the control of the beneficiary of the funding, why the project did not take place and their direct causal link with the fact that it did not take place.

Mention of Kultur | lx

The beneficiary of the support must include the Kultur | lx logo on its communication materials, with the statement “With the support of Kultur | lx – Arts Council Luxembourg”.